I was reading a book about sharks to Aveleen, my 6 year old, last night and had a bit of an a-ha moment about sharing data to tell a story. It's like the book we were reading, Shark Bites, followed all my rules from episode 59! My biggest lesson learned...we often talk to our audience like they know all about what we do. Shark Bites talks to kids who know nothing about sharks and makes all the scientific data seem real and consumable, do you do that in your marketing?
For a fully-formatted article version of this podcast, head over to our website:
https://mayecreate.com/blog/what-shark-bites-can-teach-us-about-telling-a-story-through-statistics/
What exactly is a brand anyway? Most new organizations (or even existing ones) think it’s a logo. Maybe some stationary. A website perhaps? But...
We can all learn a thing or two from people with autism and their families. Each person sees the world differently. And by experiencing...
A pretty website is one thing. One that sells is quite another. And writing copy that sells is not easy! It’s a marriage of...
