I was reading a book about sharks to Aveleen, my 6 year old, last night and had a bit of an a-ha moment about sharing data to tell a story. It's like the book we were reading, Shark Bites, followed all my rules from episode 59! My biggest lesson learned...we often talk to our audience like they know all about what we do. Shark Bites talks to kids who know nothing about sharks and makes all the scientific data seem real and consumable, do you do that in your marketing?
For a fully-formatted article version of this podcast, head over to our website:
https://mayecreate.com/blog/what-shark-bites-can-teach-us-about-telling-a-story-through-statistics/
Join me as I dig in and debrief the awesomeness and lessons learned from CoMoGives 2020, our community's $1.6M year-end online giving campaign with...
For some of us, even if we’ve been doing it for years, asking people for money never gets easier.In this episode of Nonprofit Marketing...
If your email marketing system isn’t doing what it needs to do for you and you’re considering switching to MailChimp or MailerLite – this...
