Latest Episodes
60
What Shark Bites Can Teach Us About Telling A Story Through Statistics
I was reading a book about sharks to Aveleen, my 6 year old, last night and had a bit of an a-ha moment about...
59
5 Tips (With Examples) for Using Statistics to Tell a Story
Sharing statistics usually accomplishes one of two things - proves your point or loses your audience. I LOVE using statistics to tell a story. ...
58
Don't Make this Mistake in Your Marketing or Fundraising Events
In the conversations I've been having with participants from our recent Online Fundraising Events Bootcamp, I've been noticing a common mistake that’s being made...
57
When to send your year end giving emails.
Timing isn't everything but it does help and we need every grain of goodness we can get in 2020. Of all the emails I...
56
Is your giving ask too long or just right? Here's how to tell.
The human attention span is short. That you're reading this at all is actually a huge compliment to me. Or maybe an indicator that...
55
Marketing Q&A With GivingTuesday's Kathleen Murphy Toms
GivingTuesday's Kathleen Murphy Toms talked to my local nonprofits about how to use email to promote their GivingTuesday campaigns. After the talk she fielded...