So it’s not a wonder we develop an unrelenting case of writer's block when it comes time to craft our fundraising asks. They combine both into the perfect cocktail of yuck. In this episode, Kasey Hammock, storyteller and conspirator for good, explains what story-based content is and how to keep it ethical and organized. She shares how she gathers stories and gives us a recipe to use when writing our fundraising asks.
Introducing Kasey Hammock, Local Conspirator for Good - 0:58
What is story-based content? - 3:18
What is ethical storytelling and how is it used? - 5:10
How to use storytelling to meet your goal - 11:42
How to find and gather story ideas - 14:48
Tools to use for storytelling and testimonials - 19:35
How to craft your story - 21:54
How to recycle content for multiple platforms - 27:30
Ask for help with storytelling - 30:56
To read a fully-formatted article version of this content, visit https://mayecreate.com/blog/mastering-story-based-content-with-guest-kasey-hammock/
Full disclaimer...it's fantastic, but not without its challenges. MayeCreate made the shift to an experimental four day work week this summer. Spoiler alert -...
My kids 12 and 9 don’t have phones…yet. And to get them to stop watching so much TV this summer…I switched our Netfilx account...
City of Refuge was one of the highest earning nonprofits who participated in the 2020 CoMoGives campaign. But $48,615 in donations didn’t happen by...
