Episode Transcript
Paul Pruitt 0:04
AI right now is like the excitement that we all had many, many years ago when HTML, because now the newer version of chat GPT, they have a beta plugins. That's like the next thing which have to be two plugins that will actually push and pull out of chat GPT. So you can actually have an action inside of your asana, your clickup, it'll push an action and actually go to chat GPT write something or get something from it extracted for back in to the system, create the work or the job description or the task for you, and then push it to a client or like this is actually actively happening. Right. The second like a few people are beta testing this, it's actually happening. That's just like the beginning.
Monica Pitts 0:54
You're on mission, and you just need more people to know about it. And whether you're brand new to marketing or a seasoned pro, we are all looking for answers to make marketing decisions with purpose. I'm Monica Pitts, a techie crafty business owner, mom and aerial dancer who solves communication challenges through technology. This podcast is all about digging in and going digital. I'll share my marketing know how and business experience from almost 20 years of misadventures, I'll be your backup dancer. So you can stop doubting, and get moving towards marketing with purpose. Hello, everybody, and welcome back to marketing with purpose. I'm excited today to talk about AI because I love new technologies and learning about them. Maybe not all new technologies. But this is one that I'm particularly interested in. And it's been a really hot topic. But as I am not an expert in AI, I had to home around and put out some feelers and I wandered and bumped into this gentleman, Paul Pruitt. And so he hang out with us today. And he is going to tell us what he knows about AI and he's on a committee where they're learning and really like digging into AI and how it can be adapted and utilized in your business. And so I'm hoping that we can learn a thing or two from you, Paul. So let's start by having you introduce yourself. And tell us a little bit about your business adaptive marketing program. Sure,
Paul Pruitt 2:24
adaptive marketing program. And first, thank you for having me here. I'm very honored and blessed. And it's interesting, we're in a time right now that I think a lot of people are gonna start staking the claim that they are AI experts. So this is always gonna be an interesting time when something's newly adopted like this, but my wife and I have an online business called adaptive marketing program where we help online entrepreneurs market and sell their offers. Typically in like coaches, course owners, membership owners, like people that are experts in their field that are kind of reselling their knowledge. But really my my business background, we really rewound back in time, I don't know if it should start when I was selling my you know, my Easter candy and Halloween candy in high school, you know, in grade school, or later on when I would sell yard sale kits. In in my local newspaper and weekly magazines. People sent me checks in the mail as a kid, and that did really well with these yard sale kits that I created. But up. But really fast forward. When I got when I graduated high school in 92. I went right out of high school right into real estate. It did very well in that world. And several years later, in 1997, I bought hip ownership in the company I worked for which there was 16 of us working in one office. And by the the next following year, I bought out the previous owner 100%. And within three years, I turn that company around and we had eight offices, over 200 agents 16 employees doing a half a billion in transactions a year making over $8 million in revenue. So went from very poor background to a multimillionaire and in 2008 I lost everything, not just because of the market crash, but because I employed my entire family. And one of those people, unfortunately was my mother, who stole over $700,000 Out of the company when it was doing really well. Yeah. So I went from rags to riches back again in in 2008 2009 and had to reinvent my life. So the long story short is I'm very blessed that I met the third time of building a million dollar year revenue business in my lifetime right now with with my wife so I've been geeking out and talking marketing and sales for my entire adult life over 31 years now. And I don't think I'll stop. So thank you for having me on today.
Monica Pitts 4:43
That is a fun story. I can like very much empathize with the 2008 downturn like I had started my business in 2005. My biggest client was a real estate company and they paid for half of our revenue and we did Everything for them, like I took pictures of their homes, I made their fliers I did it all, the only thing I didn't do was their website, because that's, that's what my business core is right website design. And then in 2008, they were like, Oh, we're gonna franchise and we don't need you anymore. And I'm like, Well, half of my revenue, just walked right on out the door. And that was like, whoa. So that led to some pretty good soul searching and, and me hanging out in costumes, making cold calls in my bathroom. So it's like, you kind of like taking a piece of your expertise in real estate, and you've rolled it out and made it into this whole thing. That's your new business, which that's really admirable, because I bet there's a lot of people in that spot that are like, Ooh, I don't really like what I do right now. But I don't know where that next step is. So, before I ask you 100 Questions about AI, I just want to ask you like, what is it that like, attracted you to the idea of really forming a business around like the sales and marketing expertise that you like, because you couldn't have done it on anything? Right? It could have been for real estate, but you didn't, and it was something else?
Paul Pruitt 6:10
Yeah. What's interesting is through the years, when I, when I was an agent, I get exposed very early on some top producing agents that were in the region, I was in a franchise system at the time as an agent, they, I was sitting in this room and the speaker was talking, I was writing all the notes, because brand new was right out of high school writing all these notes. And the speaker kept referencing these two or three top producing agents that were sitting in the in the room. And then afterwards, I didn't know any different, I went up to one of those individuals, his name is Larry, I can remember to this day and asked, like, can I take you out to lunch, because if she's pointing at you the entire time, you know, I need to know like what, you know, type thing. And because success is modeled, right, and a lot of us are reinventing the wheel all the time. But like successes already, the tracks are already laid out there. So this gentleman was really impressed. But he told me he's like, Look, everything you learned in this workshop, don't follow that lady, I'll tell you where, where to go to get your information. And I thought that was really funny because she was using him as a testimony as an example. But um, so I very luckily got into a group of people that were smarter than me right off the get go. And that's something I learned very early on is put yourself in a room that you're uncomfortable with, invest in yourself before you're ready, because then you'll rise to that the equal level of everybody that's in that room. Now, I've done that over and over again in my lifetime. And I was very blessed that the franchise system that I had offices for, I became a national trainer for them. And I used to travel around the world and teach marketing, sales, positioning, branding, handling objections, presentations, those things. I've tucked in front of stages of over 6000 people. So I was already doing that, like in my office, and then I was doing it for other brokers and agents around the world. And then when I lost everything and had to reinvent myself and slowly moving to other opportunities, I found myself no matter what I dabbled in, I was always wanting to coach and teach because a lot of us know our craft really well. We're an expert at the thing we do. We're typically not a marketing expert, we're typically not a positioning or branding expert. We, we like that's all technobabble like we know our thing really well. And we think like, people should just know that we're really good. And they should just come to us, right? But we don't live in a field of dreams world, you know, like, if you build it, they will not come. So just something that we have to go out into the world. And we have to purposely create the messaging and the marketing to create desire so that people choose us because it's very technology good or bad. It's created a saturated marketplace in every market. And if you're not doing something to stand out, especially in the social media influencer world these days, then really just blending in with the crowd, you're like a, you're like water on a store shelf, and you're just looking at as a commodity, and really get to look at branding, positioning messaging, to really separate you from everyone else. So I've been doing this for that many years. So when I came into the online space, and saw that a lot of people were, you know, leaning into the information, selling of information, like knowledge transference of knowledge, I really leaned into that, because I was naturally doing it with my own agents with other agents and brokers and at least those few industries, as I'm sure you know, like, they're really good at sales, not with your company stuff. Like they probably weren't good as marketers. But just I got exposed to all of these things just by being in the right rooms early on. And even today, most most, and I Melissa's my wife, we belong we invest over six figures a year in masterminds to be in a room where we feel uncomfortable, and you know, so it just keeps raising us to the next level. So just been doing this over and over again. And this is just an the next iteration of it the last several years.
Monica Pitts 9:43
Okay, so with this room that you feel uncomfortable in, I bet that there are a lot of people who feel very uncomfortable in a room where people would talk about things like AI, right. I mean, it's changing as fast as the internet right now. Which is it's actually Probably I think it's evolving faster than the internet because as someone who has to keep up with the internet building websites, I'm icelake, we're, you know, there's no, there's no shortage of changes that come down like this slide every single day to us, right. But I think the AI is really just like, steamrolling and picking up. So tell me a little bit about right now. Like, how are you learning about this? You mentioned that you were in like a group of humans that are kind of exploring it. Tell me about it. I want to learn.
Paul Pruitt 10:33
Yeah, yeah. And it's interesting. You just said what you said, because I think Mark Cuban recently on his Twitter just said that AI right now, it's like, the excitement that we all had many, many years ago when HTML came out, you know, and like, but that's the Infancy like, we were geeking out about that many, many years ago. And like, where has the internet actually come now? So as far as the future versions, we can all like cast? Like, is it gonna be like the Jetsons? Is it gonna be like Terminator, you know, what's, what's going to happen? The the advantages, disadvantages later on. But, you know, when it comes to AI, at least the marketer groups that I'm in, you have that segment of early adopters, with every opportunity that comes out into the world, you have the masses that typically wait in the later adopters, and they want to see like, if this is a fad, or if it's real, if it's gonna stick. And but those of us that jump on early, typically, we're the testers, the beta testers, we figure things out the quirks and everything. But also we're normally you're, when you're earlier adopting, you get to leverage and kind of game the system, you know, like, what, what can we do? So for instance, in, in the rooms that were in, there are naturally like, the first rung of opportunities is like copywriting, you know, is like the natural like, first step. It's like, oh, I can this can streamline, or at least get me away from like, the blank page of like, what should I be writing about? What should I talk about? It could be blog posting, it could be leveraging SEO, and I know that you guys do a lot of SEO stuff with, with your clients and things. So it's, so it's like, what, really? How do you get away from that blank page? Like that's the hardest part is and how do you come up with that initial idea. And this is like having a brainstorming partner, you know, at your fingertips, that you can go right into the AI, like, as an example, open AI chat up at the to be able to go in and just simply ask a prompt, which could be the equivalent of like the copywriter that you might have talked to on the other end. But also, there's so many other things that you can be done that can be done. We have friends of ours, that they have their team software, like Asana, Monday, clickup, things like that. They're creating automations, where they're able to do certain processes inside of their software, and zap. Because now the the newer version of of chat GPT, if you are, they have a beta. And this might be dating this, but that, you know, those that are on the waitlist, right now, they're getting access to plugins, that's like the next thing which chat GPT plugins that will actually push and pull out of chat GPT. So you can actually have an action inside of your inside of your asana, your clickup. And it'll push an action and actually go to touch up tea, write something or get something from it extracted, pull it back in to the system, create the work or the job description, or the task for you, and then push it to a client or, or, or even, like, without even touching anything, it could push a tweet out for you. In the future, it'll be pushing a, you know, an Instagram post for you. And all you did was push a, you know, an action inside of your cup, you know, and you didn't have to touch any of it like this is actually actively happening. Right? The second like a few people are beta testing this in it's actually happening, like that's just like the beginning, you know, to think about or there's there's some people right now, not even on the business end that you can ask, like, suggestively put in like your dietary restrictions that you personally have asked for suggestions as far as meals, and the one of the approved plugins right now that people that are that are actively able to test this can push right to Instacart. So the ingredients can be delivered to you know, minutes after you getting the suggestion. You don't have to click anything, it'll Instacart will actually find the places in your local area that have those items. And all you have to do is click Buy on your app. And you know, you click a link and check GBT and then it'll pop open the app and there's your cart waiting for you. And you just and then 20 minutes later you're cooking a meal that they suggested for you. Yeah, crazy. This is just the Infancy you know, this is just the Infancy there's the obvious stuff, which is the copywriting. It's what a lot of people are geeking out about right now and but anything that is a duplicatable task is All right. Yeah, that's that's where the fear is of a lot. Like, just recently IBM announced that they're in a hiring freeze. And that they're estimating about the CEO just announced this recently, about set, they're estimating that AI will replace about 7800 of their jobs, which is about 1/3 of their workforce. Currently, not public facing, like talking to the consumer, but anything that's repeatable tasks, things that people do that just get replicated over and over again. Yeah, so that's no
Monica Pitts 15:34
mean. Like, think about I mean, like, I feel so proud of myself for the way that I set up airtable. Oh, yeah. And those of you guys who don't know what airtable is, it's like, it's like an Excel spreadsheet, on like, steroids like you like, because it's not just an Excel spreadsheet. It's like a database. And if you know how to program stuff, which I do, I think like a programmer, and I like, I'm like, Ooh, I wanted to do this. Now I want to send this email, I want this to send its calendar invite, I want it to add it to my calendar, I want it to add it to this other sheet. I want it to push it out to Facebook, I want it to create an email, it just does all these things. I'm so proud of myself. And what I can't even imagine the magnitude that they're doing it at IBM and like, kind of like aI but not really. I mean, do you? Do you consider AI when like, so I have to write all those emails, right? And then I it's like, subbing out information based on, like short codes, basically, in my database, but I don't really consider that artificial intelligence, I just consider that like an automation. So like, Are people calling automations? Artificial Intelligence? Or AI? Or is like, tell me.
Paul Pruitt 16:49
You Yeah. So I think I think where there's a blurred line is where the automation almost has an if then, and it's making a decision based on an input to then make different choices, which is what we would do as a human being, you know, is that so but instead, somebody filling out a form, think about like a customer support email coming in. And that we read it as a human being, we might have a pre designed template, so we don't have to, you know, repeat the same thing over and over again. But still, there's a human interaction that makes a decision, like, Oh, it's this template versus this template. Now, the thing that an AI can actually learn machine, learn that decision making part of the process, and be intuitive to be able to read the text of an email, know exactly the context, and then make a decision to send out that predetermined text that you have. Or if they have certain rules, they could send out a freeform, you know, AI generated, like, in real time, completely custom to that person in the moment like you would do if you weren't copying and pasting based on the context right there. So it is scary to think, I think, if it's just purely an automation, then it's like, it's, you know, the AB or the, you do a, then automatically B happens, probably people would just look and still see that as an as an automation. But if there's a decision if there's like, let me actually let the AI read this, because then you think about it, then, like 90% of the headaches of support, like when you create an app or when you have a company, there's always those repetitive questions. There's always those repetitive conversations that normally bogs down most companies is the repetitive tasks that happen over and over again. And that can be part of support. But to think that an AI could actually learn, like you could feed it all think about that. You could you could have your own AI your own mini AI, in a sense, learn all of your previous responses. You could say my client said this in the past, this was our reply. Our client D said this, this is a replay client see said this, this is where you could feed it that and now it has its own boundaries as far as your business, how you language how you talk. So then, if a if an email did come in, in the future, it could potentially read that. And it would answer it almost like with accuracy, like 99% of how you would have because it's based on all your previous conversations and your tonality, your inflection, like your, your standards, your beliefs, your values are all embedded in it. Because it's sourced from that would be
Monica Pitts 19:25
great for like a support for sales for frequently asked questions. Like think about how much easier it would be to find answers in a support forum if it was powered by something like aI instead of the normal search algorithm because the search algorithm is like matching up words, it can't make a decision the same way that the AI could make Okay, so that makes me think that you have to be really really smart to implement this in your business. So what is like the barrier of entry? It seems like there's the simple version of it right like learn the prompts to use something like chat GPT to do better copywriting. But then it seems like some of the stuff that we're talking about like that has like a barrier of entry in it like, you might have to hire somebody to help you with this or No, maybe you can figure out how to do it on your own. I don't know, I don't know, you tell me,
Paul Pruitt 20:15
this comes back to being the early adopter. So those of us in the mid 90s, when they were when Netscape came out, and everybody was on an AOL browser, and everybody was talking about, you know, typing, being a webmaster, like, there's the early adopters, like, oh, I can create my own web page and understand the anchor text and things of that nature. So there's gonna be that group of people, those of us that are out there, like, Oh, I see the opportunity, here's the gold rush, I will do all the geeky things. And people that have the money, but don't have the time or the energy to invest, they'll compensate individuals. So the opportunity is shifted. So those people that have certain skills in the past might see themselves shifting into the new opportunities, and leaning in on things that the average person because at the end of the day, like those, and this goes with everything in life, but the mass majority of people are not going to become prompt engineers, they're not going to become people that are creating the apps, now there's going to be the select few of us, they're going to make that investment and time energy effort or create companies or businesses or opportunities. But um, years ago, in order to build a website, there was nobody you could go to, you had to figure it out many, many years ago on your own, and you had to do it manually. And then there was these little tiny Mom and Pop companies that popped up in all of our areas, and they would code it for you and everything. And you'd be excited. You're on the World Wide Web at the time, you know, but now fast forward 20 years, like we don't even think about like actual coding. You know, there's plugins, there's there's themes, there's different there's companies like yourself that just do it. And we don't think about like, what are the what's the text that makes that image show up on the screen? Yeah, so for those that are early right now, yes, it sounds complicated. If you're going to jump on the bandwagon, you probably want to get somebody that's several steps ahead of you if you don't have the time and in space to do it. But if you're one of the ones that wants to invest, you most likely bring a team member on or you can hire an agency that would do these elements for you. There's a lot of companies out there that are hiring app developers to create AI apps to tap in see open AI originally was like they went from nonprofit research into Recently, because of all the opportunity that popped up, they switched into a for profit. And the actually, open AI is actually closed now if you think about it. So so it's kind of the irony, but they're, you know, after Microsoft start dumping billions of dollars into them. And they saw that, you know, 100 million plus users like jumped on this. And they start doing the plus pro level accounts and everything they realized, because originally they were a back end company, they were creating the API, so that it could be pushed out to developers. And they were just a silent back end part that was doing all the real work. And they were making money on licensing the technology to developers. So really, we were leaning on the developers to go out into the marketplace and say, Hey, here's a way to use this. Now the problem is, is it got so popular, all the end users went right there and started using because like, Oh, I get cool social media posts, oh, I can get a blog. Oh, I can write a song for my, my loved one. Oh, I can do a poem really quick. In the voice of Ernest Hemingway, or something like you'd have the ability to do all this fun, creative stuff. But really, at the end of the day, how does AI relate to your business? Like, where do you want to implement because you don't necessarily need for some of us, we don't want to like be the one that builds the car. We just want to buy the car and drive it. And you know, so it's like, well wait for these cool apps. And there's a ton of apps that are out there right now that are doing really cool things. I mean, way beyond copywriting stuff that are leveraging AI. If you want I can give you a couple of examples. That so like one one company out there is called Vidyo. Sounds like video. It's vid yo vi vi d y o that AI. And in that case, if you have a long form video, maybe something you might have put on and did a presentation of, or you might have put it on like something like YouTube, the AI is smart enough to actually look at the train, you upload it to this service, it'll look at the transcript, it'll figure out the beats and when the conversation changes, and automatically convert them into smaller clips. So you can use them in reels and tiktoks and shorts, or you can use them. So it's like, it'll automatically say, Oh, here's a this is a complete thought without you interjecting This is a complete thought. That's a 32nd clip. And it'll if you want the transcript or the burden captions, it'll do that. But it's like before we would have had to physically touch that. Yeah, would have had to go in and said okay, like this is now you have other companies like descript that also do video but it like as an example, if you're doing YouTube and you are talking and you have a lot and you have a little tick word that you might do all the time, you can tell it to eliminate the ohms and ahhs or the tick word or whatever, you might say the word like, like, like a lot or something, you know, because a lot, a lot of us do that. And I'm guilty as well. But what ends up happening now is the script will automatically go through your entire video, clip it automatically, like in a matter of seconds, instead of you having to go in manually and find each and every one of those. It'll automatically jumped cut it due each week.
Monica Pitts 25:39
That would be so great. There. You are a very articulate podcast guest. I have had podcast guests that are so incredibly interesting. And they and I'm listening to their story. And as I'm livid listening to them live, I'm like, Yes, I follow everything that you're saying. And everything was great. And then when I go into edit the audio, which I did at the beginning, I don't do it anymore. I would be like, oh, man, oh, dear. I have to figure out how to, like pull out these fragments, because they were thinking out loud, reeling back, like pushing them forward. And I'm thinking, oh, man, this is not nearly as easy to listen to, and I can't look at their face or like had this real life conversation. Something like that would be really amusing for for editors like that. I bet though, that there's, what's that going to take me into my next thought, though, I feel like if we choose to use AI in our business, we do need to have some level of like due diligence, right? So you can't just put like, even at the simplest basic level, right? I'm going to write a blog post, you can read it. You know, it makes sure that it's right back check it and and do if you're gonna have it edit your video, you're gonna have to watch it and make sure that that's the right thing, right? We can't just let it you know. So one question that I have for you is, do you think that if you're using AI to write content or generate things, like let's say, from a creative standpoint, like I'm a creative, I'm selling my work? Do I need to disclose to my clients that I'm using this as part of my process? And then the next piece of the question would be like, do you need to disclose to your audience, that maybe you're using it as part of your process? Or does it matter as long as you're editing it and making it authentically yours? Yeah.
Paul Pruitt 27:30
So that's a great controversial question. So my personal take is that we have lived in a world of ghost writers, you know, the popular person that you probably follow on Twitter, or some social media account that has millions of followers, that's a celebrity, they most likely hired a comedian to write all those one liners all the time. Jimmy Kimmel, or Jimmy Fallon, or whoever you follow in late night, doesn't go out and say, Hey, here's now in recent time, there was like writer's strikes and things like that. So maybe they are going to play around and joke that they're using AI for their labor jokes that they're doing right now, because the writers might, I might not be writing but but it is something that at the end of the day, you know, there's a lot of ghost writers, there's a lot of people that that are doing things out there. There's a lot of now I think that really comes back to your relationship and how you personally see your content and how you sharing it. Is it really the outcome that you're promising? And doesn't matter how or who gets the prequel to that outcome? Or do you find that you're more of an artist where you feel like there's this creative license, and I have to be owning my work. And it would be like an internal value belief struggle, that going back and forth. Now. Understand that in real time, like as we're talking right now, the White House just invited it within last several days. It hasn't happened yet, as of this recording, but has invited Elon Musk and and several people from Google, like Sundar, who's the CEO of, of Google, as well as teams from Microsoft, to come to the White House to be able to talk and address these concerns. In front of the trademark patent trademark office in the US, they just came out with initial decisions as far as how they're treating copyright and trademark on computer generated work that is either written and or visual. And so far, they've kicked it out that they're like, Okay, human being did not create, you might have create a text prompt that calls the AI to do it. But the AI is not a human so it's not productive. Like that's their initial findings. Now, I'm not a lawyer, so don't hold me to the exact wording of that, like we definitely have to see where all these things are. But I think it really just comes down to, at least for us, like when I lost everything years ago, and I had to reinvent myself, when one of the things that I went into is I, as a hobbyist, I did photography, and I reinvented myself as a professional photographer for a few years. And then I started actually teaching coaching and doing all the things in that space and, and some photographers from a creative standpoint, like they had to live with the image creation, like taking the setting up the lighting, taking the photo, and everything, all the way through to the editing process all the way through. Well, I had my standards with the editing, but I didn't want to spend 10 hours a day in front of a computer screen. So I hired out because we got the result, we got the end result, people still hired the company, but they didn't care if it was my fingers touching. They love the final result. They love the images, they that was the impact, right? I didn't go out into the world and say, Hey, I outsource my editing. You know, that's, that's is that really important. You know, I'm not trying to submit for competition. So I'm not trying to now Yeah, somebody did recently just win an international award and a photography competition with an AI image. And then they got the award taken away from them after it came out that it was an AI image. So that just happened in recent times. So I think we're gonna see this controversy, I just think, when it comes to we were looking at AI is like the blank page syndrome. This is the first draft, let me do this. And then from here, let me have a human being touch it to make sure it's in our voice, it's our languaging it's our tone, it's how we would present things, where we see a lot of people make a mistake with AI is they don't give it any input. Or they're very beginner on what's called the prompting the the prompt engineering part of it. And what you're gonna see a trend and something you're going to hear more of in the future are what are called mega prompts. And that is like paragraphs and paragraphs and paragraphs, where you go in and fill the blank, like who your avatar is, what their pain points are, like you're giving the AI way more context, you're talking about all the the six open ended questions, the who, where, what, how, why, what to than all those, I just did it out of order. So I just messed it up. But but it just something like all all the all the things that we would say in a normal interview that we would ask, well, we have to treat the AI like a human being, it doesn't have context, if if you allow it to make things up, it will. And that's one thing that AI is not good with a lot of times is when it and it's learning if it has a void, it will just like a human being it will make things up it will fill the void. So you have to fact check. It doesn't typically give you citations. Now the new versions are coming out. New chat versions of chat GPT and future they're coming out where you can fact check, it'll go into Google, it'll look for citations. It'll give it to you. So they, they've been hearing this stuff. But so they're answering. So that's why I'm saying this is the in the infancy space. So everything that we're complaining about AI, these engineers are taking that information back. And they're they're evolving, and they go, Oh, we heard, you know, citations. Okay, let's get where the root of information is. And so we're gonna see a huge amount of evolution, that's going to happen. But I think when it comes down, the legal thing, I think it's gonna be really interesting. I think we're in future years, we're gonna have some landmark cases that are going to set precedences as far as like, this is how, you know, in different countries, how they land on copyright and trademark and like intellectual property when it comes to AI. And then there's the element over here, where it's no matter where this is, it's like, on the other side, it's like, how do we want to run our business? Do we need to every single social media post and every single blog do we need to announce the world like, Hey, I had help doing this type thing. There's so many best selling authors that did not write a word of their book, you know, and they get on stages and speak and people love them, and they get the transformation. And they in there, how many how many incredible singers, you know, sing on stage in and it's somebody else wrote the song right? Now they do, because that's all paid. And it wasn't done by AI, they might have a credit line and a CD somewhere. But when you're on stage, they don't say hey, I'm about to sing a song that so and so wrote and so and so did the Lyric, you know that? Like they don't get this disclaimer over and over again. You know, when when they do that. So I really just think it's gonna come down to your personal take, as far as what you feel you're inclined to do. I don't on our end, I didn't see any like moral obligation. I think it's the net result. Can we put our can we put our signature like we stand behind this? So that means that we're going to edit that means we're going to fact check that means we're going to review and not all the times is the first graph. One of our friends Jeff Walker, he just he was talking about AI recently. And he said, you know, we look at it, like if you were gonna write on your own, you're not a good writer. It's like, you probably would get it The F on this paper Yeah. And then we're going to do is you're going to feed your information into AI and it's going to make it a C, you know, but what you're going to do is you're going to put your touch on it to make it an A. And that's really what's going to make all the difference is that that final touch that you put on there. So I think there's that element. Now I think at that point, then copywriters and SEO experts are actually going to be a premium in the market versus being replaced. Because they might, they might be able to save a little bit time, energy and effort to get from that F to that C. But their their value is going to be from taking that thing from a C to an A.
Monica Pitts 35:40
Yeah, because right now it's like more mediocre from everyone. Yeah. And if you can get mediocre really easily, then you're gonna need to have a true human professional to get you up to that like top percentile. Exactly. And I am sorry to all the English teachers and like all of the professors of writing intensive courses from now until the end of the universe, because your job just got way harder. But I can only imagine what all of these high school and college kids are going to do with this and all of their term papers. Once you've had citations, I was like, Oh my gosh.
Paul Pruitt 36:19
Well, I tell you, Oh, wow. We think we're ahead. No, no, no, no, no. My son's in high school right now. He was I was telling him about chat GPT. In the end. He was telling me, like, all the kids are already on it like this is and this is back in December. So chat GPT 3.5 At that time, only just released publicly at the end of November. And I thought we were on the cutting edge of it. It's like all the kids know, they're already leveraging and using it. The school had already banned use of it. You basically expelled if you're using it. So and, and it's something like we we have to understand that we can we can either ride the wave or get hit by it. We have to it's a choice that we all make. We can either sit back and go nope, we're gonna do it just like this. Think of all the people that were like, oh, digital cameras. Those are jets is just a trend. Oh, yeah. Facebook, that's just a trend. You know, it's like, you know, the internet thing. That's just a trend, all these flat phone things, that's just a trend. And so it just depends on you're either gonna get in now or you're gonna get in and catch up later. Yeah.
Monica Pitts 37:23
So um, but I'm sure people would love to know where they can go learn more about you online and maybe learn about the adaptive marketing program. And so tell them, where can they find you?
Paul Pruitt 37:38
Yeah, yeah, thank you. So we love all things marketing, branding, positioning, when it comes to selling online courses, memberships, coaching programs, and who knows, you might have somebody in your audience that knows their thing really well, or maybe a family member, and they want to lean in, in the online opportunity. And you can find us our one program that we just just talking about was the online, actually the adaptive marketing program. So if you just go over to adaptive marketing, program.com, or any of the social media channels that are out there in the world, it's at real Paul Pruitt, then you would locate me there,
Monica Pitts 38:12
real Paul Pruitt? There you go. Well, thank you so much for joining us, I really enjoy like picking your brain and hearing all your opinions. And I, I'm really glad that we had this talk because I'm thinking about it. Like I hadn't thought about it from all the perspective that you presented it. And so it has answered a lot of questions for me. And I hope that it has answered a lot of questions for our listeners as well. So thank you everybody, for listening. And until next time, go forth and mark it with purpose, to get a copy of the show notes. And all those links that we just heard from our guests, head on over to Mayecreate.com, and mayecreate.com. And of course, I have to tell you the things that all podcasters are supposed to tell you at the end of your episodes. Like if you thought this was awesome, you could subscribe. And then I would like get to tell you when I have new stuff for you to learn new episodes and new people to meet new stories to tell. And of course, I would really love it if you left a review. So head on over to Mayecreate.com for those Show Notes mayecreate.com. Or maybe even contact my team about building that next website. We can do it for you. And we even have our better than DIY website program that teaches you to plan and build your own website. So head on over to Maycreate.com mayecreate.com I'll meet you over there.
Transcribed by https://otter.ai
