Those of you who have been hanging out with me for a while have probably met Jamie Freidrichs before. Because Jamie is a great resource of mine. She tells it how it is and I love that about her. She and I sometimes have slightly differing opinions because I'm a marketer, and she's a fundraiser… but at our core, we feel the same way about a lot of things. And so we felt like we would have a semi therapy / semi rant session today about busting a myth; the myth that you have to give something away (a.k.a. “premium”) to get a donation.
For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/myth-buster-embracing-no-premium-fundraising-with-expert-guest-jaime-freidrichs/
44.5% of getting traffic to your website is about website content and user behavior—is your site up to snuff? On this podcast, we are...
There are all kinds of ways you can, through a supported system, build your website. But do you have what it takes to build...
Organizations find all kinds of ways to manage donor data. Some use a subscription service. But Enola’s organization is an amazing example of working...
