Those of you who have been hanging out with me for a while have probably met Jamie Freidrichs before. Because Jamie is a great resource of mine. She tells it how it is and I love that about her. She and I sometimes have slightly differing opinions because I'm a marketer, and she's a fundraiser… but at our core, we feel the same way about a lot of things. And so we felt like we would have a semi therapy / semi rant session today about busting a myth; the myth that you have to give something away (a.k.a. “premium”) to get a donation.
For a fully-formatted article version of this episode, head over to our website: https://mayecreate.com/blog/podcast/myth-buster-embracing-no-premium-fundraising-with-expert-guest-jaime-freidrichs/
Fundraising events are back in full swing. While everything is getting back to “normal,” I don't want you to forget the things you learned...
This is for those of you marketers who have to design – and even for you marketers who love to design. Because maybe you...
Join us to learn how the 2021 CoMoGives campaign was promoted, what worked, what didn't and how we'll adjust to make it even better...
