Google Analytics 4 – The Time to Freak Out is Nigh

June 17, 2022 00:17:54
Google Analytics 4 – The Time to Freak Out is Nigh
Marketing with Purpose
Google Analytics 4 – The Time to Freak Out is Nigh

Jun 17 2022 | 00:17:54

/

Show Notes

Public Service Announcement – Google Analytics is Changing

This is the first major change in over a decade. My frenemy Google keeps emailing me about how stuff is changing, and my greatest fear is all those emails get stuck in your junk mail. 

Google is trying to create something that will be an equally awesome as the Universal Analtyics tracking system we've enjoyed for so long without making people use cookies to track user behavior on the websites. 

Universal Analytics is going to stop processing data on July 1, 2023. 

Having a deadline is great and all but here’s the deal. We don’t know how long your current account is going to exist, and we don’t know how long you’re going to have access to it. We all need to get on board and make the switch ASAP. In this episode I'll tell you who need to worry about it, who doesn't and what to do to keep the data rolling in!

 

Read this episide in blog form at: https://mayecreate.com/blog/google-analytics-4-the-time-to-freak-out-is-nigh/

Other Episodes

Episode

October 13, 2020 00:39:30
Episode Cover

50. Marketing or Selling a Solution with Guest Rick Biermann

Get tips on where to start with your marketing and learn more on how to gear up for 2021 in this podcast episode! Rick...

Listen

Episode

August 19, 2022 00:58:40
Episode Cover

The Future of Fundraising with Network For Good's Kimberly O'Donnell

When I interviewed Kimberly O’Donnell with Network for Good I thought I’d learn all about donor management software. But you know what? I learned...

Listen

Episode

October 02, 2020 00:37:46
Episode Cover

48. Should your nonprofit be blogging?

Is blogging a good activity for your organization? In order to answer that question for yourself, you'll have to consider a few things. As...

Listen