If your board is feeling a bit resistant to putting together a marketing calendar, then this is the story to share! Giving campaigns and ongoing marketing can feel hectic at the best of times. Then add in the holiday season and you have a recipe for total overwhelm.
Loretta saw the warning signs and took matters into her own hands, encouraging her board to participate in a pre-planned marketing calendar for the season. And you know what? They loved the experience so much, now they want to roll out a plan for the entire year.
Learn how Loretta did it, how the campaign went and how she plans to move forward in this episode!
For a fully-formatted article version of this podcast, head over to our website:
https://mayecreate.com/blog/getting-your-board-on-board-with-a-marketing-calendar/
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