For some of us, even if we’ve been doing it for years, asking people for money never gets easier.
In this episode of Nonprofit Marketing with Purpose, we interview Heather Stewart, Director of Development for the Voluntary Action Center (VAC), a pro at the year-end giving ask.
Following her advice, even those who are most wary about seeking donations can find a simple recipe for success.
Introduction to Heather - 1:22
Components of a good year-end ask letter - 4:18
Importance of personal connection in Asks - 8:45
Recap of year-end ask process/donor process - 10:48
How to tie your ask and other marketing together - 14:37
Using your team effectively - 17:34
When and if to use fundraising themes - 20:41
Organizing and segmenting your donor list - 25:24
Should you recycle content - 30:00
Quick tips for creating a year-end ask - 33:27
Learn more about the Voluntary Action Center (VAC) - 36:04
For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/creating-a-year-end-ask-that-sticks-with-guest-heather-stewart/
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