Episode Transcript
Full Transcription
Kimber Zatkovich 0:00
I had a client who had a lot of changes going on in her family, her mom, you know, she had an elderly mom, she was helping care for her mom had moved in like it was impacting what she was able to do in her business. But she was beating herself up that I'm working so hard, but I'm not seeing things happen in the business, give yourself a break. You know, give yourself some grace, you've got a lot going on here. So maybe let's take a look at what we've got going on here today and what mental energy you have, and let's focus it in the way that it needs to be focused. And that's hard sometimes for them to bring, you know, determine what those priorities are. It's so we really try. You know, we look at everything there client partnerships, or, you know, we're in partnership with these folks. And I hope them and sometimes you just need somebody else to tell you, it's okay.
Monica Pitts 0:58
You're on mission, and you just need more people to know about it. And whether you're brand new to marketing or a seasoned pro. We are all looking for answers to make marketing decisions with purpose. I'm Monica Pitts, a techie crafty business owner, mom and aerial dancer who solves communication challenges through technology. This podcast is all about digging in and going digital. I'll share my marketing know how and business experience from almost 20 years of misadventures, I'll be your backup dancer. So you can stop doubting, and get moving towards marketing with purpose. Hello, everybody, and welcome back to marketing with purpose. My name is Monica Pitts. And today, I get to interview a coach. And there's so many people in the universe of marketing and business development that are kind of out there floundering in space, you feel like you're on an island by yourself, I totally get it. I feel that same way. And wouldn't it be nice if there was someone who could help us along or maybe kick us in the pants, and help us get there. And so I have one as a guest today, and it's very exciting. And her last name is really hard to pronounce. But I know that her first name is Kimber. And she is the CEO of custom ideation. So Kimber, say your last name the exact right way and tell us about you and your business.
Kimber Zatkovich 2:25
Thank you very much, Monica. I'm delighted to be here I am Kimberly Zak of itch. So a little bit of a mouthful, but you you would you would have nailed it. I'm confident. I am, as Monica said, the CEO of customization. And we are a firm that works with small to medium sized businesses as their strategic partner. Essentially, though, we use a very collaborative approach. And our team works directly with the business owners helping them to build efficient systems, overcome issues, create strategies to grow their business. And a lot of that involves at coaching aspects. So I would not necessarily call myself a coach by title per se. But our business is based around all the fundamentals of using coaching and advising to guide our clients through their challenges and issues.
Monica Pitts 3:21
I think that coaches and like external, like mentors are really important to building a business. I know that every time that I've ran into a wall where I'm like, Man, I went to school for agriculture. So I really don't know how to do this. I like I'm like, Wow, I'm gonna have to have somebody teaching me because I really don't know. And so I'll find these wonderful people that have helped me along the way to get where I am today. And like, so business owners need someone like you because we know how to do what we do really well. But then we didn't, a lot of the times go to school to run a business like we
Kimber Zatkovich 3:56
do are you 100% hit the nail on the head. And frankly, that's sort of what we are. What we are founded on is the whole idea that an entrepreneur or a small business owner, they know their business or their product or their service really well. But all the things that it takes to sort of support the growth and development of that or to scale or to move on to some next step. A lot of times, that's real challenging for them, and they just kind of like deer in the headlights, so they're not necessarily sure what to do or where to head next. So that's where that coaching piece essentially comes in. And we have a few different programs, you know, that we utilize that we've developed to help them assess sort of where they're at, where they want to go and then work with them, essentially as an accountability partner to help them get there. Now
Monica Pitts 4:55
I know that you didn't necessarily start your business with the age Yeah, this is what you're gonna do. So tell me about your journey, like what brought you into entrepreneurship? And like, how did you get where you are now? Sure.
Kimber Zatkovich 5:10
I have had a very squiggly career path, where I have worked in a whole variety of industries, in a lot of different positions, everything from operations, to HR, to management to sales, like I said, a wide variety of industries, marketing was a huge part of that background as well. And I had a father who was an entrepreneur, that, you know, certainly was a model for me of, and inspired me in many ways, and actually a lot, our company logo, and a lot of things are grounded in some of the memory of his business and what he did, which was truly an inspiration. But I really, I worked for a lot of different businesses all throughout my career one day, hoping there would be an opportunity that arose. And back in 2017, that opportunity came up. And we started this business. And I did start with a partner at that time as a website design firm. But we have evolved since then into what we are today. And I actually bought her out in 2020, COVID changed a lot of things for a lot of people. And it was just we were heading into different directions. She really enjoyed that space in the website design, more specifically. And I just saw an opportunity with my background, and what I saw the needs were of these entrepreneurs and business owners to do more, and to be more of a support system and a resource to them in a broader way. And that's what has continued to evolve. And we've aligned our sort of expertise, and the team that I'm growing and building and the strategic partners we've taken on that's really what we are fundamentally looking to do is help these small businesses, help these entrepreneurs, you know, grow and develop.
Monica Pitts 7:02
So, we both know that finding outside resources is is amazing, right? And I don't know that I've ever I mean, I have a business consultant that I've worked with from time to time that would like, I would have an idea. I'd be like, I'm gonna do this. And I think I can cashflow it. And we'd put it all up on a spreadsheet. And we'd be like, What do you think, Mike? And he's like, any like, okay, he asked you, he pokes holes in it. And he's like, Yeah, I don't know why you wouldn't do it, you know? Or who have you thought about this? So like, Huh, what does like a coach for a marketing and business development do like, is that different than what Mike did for me as a consultant? Or could you call him a consultant? Because I don't know, like, I don't know. Sure.
Kimber Zatkovich 7:50
Well, and that's, it's interesting, because, you know, I had, I've actually looked up all the definitions, when you look up coaching, you can look up advisor, you look up a mentor, you know, you look up consultants, and there's crossovers, right. And all of those arenas, and sometimes coaching, I think, a lot of people think about it, you have like life coaches, or you have, you know, there's different sort of specified coaches, and there are a lot of certifications that come along with that we're not, we're not certified coaches, we don't have any certifications in that arena. So it's more about the, the manner in which we approach things, the relationships we build, we become, you know, a core coach and a support system. So coaching is a way of talking about it. But we would maybe in some regards, call ourselves, you know, mentors, or consultant has a whole different sort of arena to it. So what your consultant has done for you, we would definitely approach things in a similar manner, but it's really taking a holistic picture and approach because with the folks that we're working with, you're an entrepreneur, your personal goals, and your personal life is so intertwined with your professional life. So when we take an approach, and we're trying to do some coaching with them, we need to understand both sides of that and make sure that there's a good marriage, essentially, between the two. Because if they've got personal goals that are contrary to what they professionally are saying they want to do, we need to have a conversation. And so we would we work with them and, and coach them through those sorts of discrepancies and try to help them align both of those things, and figure out then what that plan looks like for moving forward.
Monica Pitts 9:37
That makes a lot of sense because I feel like as your life evolves, your version of success in your company evolves because you have different non negotiables in your life, and it's hard for some people to let go of that former version of success because their non negotiables changed. And and so I can see where you if you understood their personal and their professional, as an outsider looking in, you could be like, Hey, it's okay, you can let go of that thing because it no longer like, it no longer doesn't meet the criteria anymore of what, what you want out of your business, you're just blowing yourself up.
Kimber Zatkovich 10:22
Well, and essentially, we developed our growth programs specifically around that. And so the idea of that is there's a series of questions that takes them through, that helps them sort of, and we tell them, you put yourself in a space where you can kind of sit with this for a minute and think it through because they have to think through both that personal space and where they're at now, and where they see themselves going and their professional space. And in that series of questions, when they go through that, it allows us to review their answers and really pull out the themes that we see. And oftentimes, right, we're too close to some things, if we were doing that for ourselves, like you're so close to it, it's hard to see some of that. So we can take that sort of, you know, high level view, pull those things out, and then we help them craft, we regurgitate it back with them, make sure that we've pulled out the correct things in there, like, usually like, oh, my gosh, you know, I didn't even realize you know, and we kind of talked through that and what that means, and then we can help them lay out really a plan, an annual plan, is what we do. And so that coaching piece comes in through our checkpoints throughout that annual plan, we'll set quarterly objectives, and then monthly targets, and really even weekly sort of tasks that they need to do to stay on track. So and then we hold them accountable to that and work through those sessions when we set the set up our coaching sessions at the intervals throughout that grow program and that year, to make sure nothing's changed, personally or professionally, and keep that in alignment.
Monica Pitts 11:59
So I think it was probably like 2019, maybe where I was like, Okay, I think I need a business coach. And I told Stacy that I talked about Stacey on the podcast all the time. Hey, Stacy, if you're listening, but Stacey also comes on the podcast with me too. So Stacy works with me at may create. And she's like my right hand lady. And I was like, I need to get a business coach. And I sit down with this lady who came recommended to me from other women. And I had to converse, I had two sessions with her. And by the end of the second session, what I had gotten out of it was I need to sleep more I need to drink more water, and I should take magnesium. And I was like, This is not what I signed up for. I felt like she was really doing, like life health coaching. And I'm like, no, no, no, I've really I am Okay, over here. I think I am I really do think I am I have my water bottle with me right now. I really wanted like this, this insight that it feels like you're giving people so tell me like, how can you tell the difference? Like, what's the difference between this life coach who's a wannabe business coach who's actually telling me to take magnesium, and the person who's like, gonna, because I really feel like you're not looking at that. I feel like by what you just described, you're like, here's what your personal goals and values are. Here's what your business goals and values are. And we got to make sure that they're like, you know, intersecting and you're getting this crap done, you know, correct.
Kimber Zatkovich 13:29
Yeah, correct. Yeah, I am definitely not advising what vitamins they should be taking and how much sleep they shouldn't be getting. Typically. So it is the differences is when they come in, they're feeling like you know, whether they're dealing with some impostor syndrome and what they're doing with work, or they're feeling like they're on a hamster wheel, and they're just stuck. And they're like, I'm working so hard, and I'm doing all these things. And I'm, but I'm not, it's not moving. I'm not moving forward, there's no forward momentum. And it's really kind of helping them get unstuck. But again, that personal side of like, what they might be dealing with, like I had a client who had a lot of changes going on in her family, her mom, you know, she had an elderly mom, she was helping care for her mom had moved in like it was impacting what she was able to do in her business, but she was beating herself up that I'm working so hard, but I'm not seeing things happen in the business. But clearly there were that personal side of things was impacting it. So I'm not necessarily saying well, maybe you need to go hire some help, you know, with your mom, like, that's not where we're getting into, but it's helping them recognize and say, give yourself a break. You know, give yourself some grace. You've got a lot going on here. So maybe let's take a look at what your you know, what is most important, what do we need to prioritize with the time and mental space that you have that isn't being taken up by this personal sort of issues or or challenges that or President right now those are going to pass that's going to change. Let's address what we've got going on here today and what mental energy you have. And let's focus it in the way that it needs to be focused. And that's hard sometimes for them to bring, you know, determine what those priorities are. It's so we really try, you know, we look at everything there client partnerships, or, you know, we're in partnership with these folks, and I help them and sometimes you just need somebody else to tell you, it's okay. And that's, you know, so that's part of it. So I guess, you know, I'm not gonna tell you what vitamins to take, like I said, but I'm gonna let you know, it's okay. Like, it's okay. If you know, you need to take a little bit more time to do something that you think should be getting done faster or whatnot.
Monica Pitts 15:45
Yeah, so it's like, once again, helping them redefine their version of success right now. Because if, like, if someone works with you, you would be able to help me look at my numbers. And maybe you would be like, Hey, Monica, you know, you're working on this project right here. It doesn't have it yet. It's not due for six months, let's just get or maybe you don't need this project to cash flow. Maybe you just do these other four things, because I can see that they're working or like, maybe you have another person do these three things, because they're not in your strength zone. And this lights you up, and you need something that lights you up when you come to work. So that would be kind of some of the discussions like you might have. Yeah,
Kimber Zatkovich 16:23
absolutely. Absolutely. It's just helping them focus, keep focused and focus on the things that are really the priority at that time. And what's most important at hand and not being distracted by the rest. Okay,
Monica Pitts 16:39
so we've talked some now about what a coach does tell me, how do I know if I need one? Like maybe what are my warning signs? Maybe there's somebody out there listening to this podcast right now? And they're like, Hmm, but I don't know if I need one.
Kimber Zatkovich 16:54
Sure, it really comes back to that kind of how I described it, if they're feeling stuck, or they feel like they're on that hamster wheel. And it's like, I'm, I'm doing all the things, but I'm but nothing's changing. And I don't see any, you know, forward movements, and why do I feel so like, I'm kind of worn out, and I'm working so hard. And the things that I see or that I want to have happen aren't happening. And I think that that's oftentimes, you know, when having somebody else come in, especially, you know, so many, like, entrepreneurs, right, you're, they're doing it on their own, they might have a team, but a lot of them are doing it on their own. And sometimes you just need another opinion, you need another voice you need somebody to collaborate with because truly some of the best things right come out of that collaboration and that engagement with others and that connection. So I think when they're feeling in a place and or maybe they are just like feeling alone, like I can't do this, like I don't, I'm not sure I can do this or they're feeling again, that impostor syndrome, like Am I really qualified to this, maybe things aren't happening, because I don't really have what it takes to do it. And the chances are they do, they just need somebody to bounce some things off of and really be able to elevate what they're trying to do through that collaborative piece. And that connection with somebody else and some reassurances, and some extra guidance and support.
Monica Pitts 18:33
I, I feel like too, so I don't act as a business consultant, I would be like a web consultant. And I have had big organizations that will pull me in because they're trying to get management to change something, and do it. And so they're like, Fine, we'll hire a consultant. And I go in, and I look at it all. And I'm like, Well, I mean, like these things have to change, and then management's like, yep, they do. It's the darndest thing. Like they hear from the weird girl with the nose ring, and the skeletal mermaid earrings, and they're fine with it. Their own vice president said it, they wouldn't do it, right. For those of you who aren't entrepreneurs, or like solopreneurs, and you're in a team of people, and you're trying to create a change, sometimes having a second, almost like a moderator that can like make sure everybody's heard and like, as one of my clients would say, you help us clean out the closet, Monica.
Kimber Zatkovich 19:34
I like that. That's so true. Well, and you know what it is? Don't you find it's almost like you become an interpreter to because they really are all trying to oftentimes they're trying. They're really trying to do this the same thing. They're trying to head in the right direction all together, but they're not hearing. They're hearing like it's a foreign language coming from each other and they need somebody from the outside to kind of pull all those pieces together, and help them understand that you're really all trying to head in the same direction. You just, they just need an outside voice to help make it cohesive. Absolutely. So
Monica Pitts 20:11
with, like a coach client relationship, you described it a little bit, but like, how often would somebody expect to meet with a coach, and how much time would you spend together in each session
Kimber Zatkovich 20:26
that is really going to depend on the types of things that you're trying to accomplish, or what you're trying to address. And again, you know, we, like our our company is founded on our client relationships and these partnerships, so most of the clients we're working with, it's all very long term. So we don't really do kind of a, we're gonna come in, and we kind of coach you through something, and then we're out, we're really kind of in it for the long haul, because it's about that helping be part of the foundational support system of their business in throughout its growth. So if we're supporting them in the right manner, then their growth and development is, in essence going to be ours, right. So we're growing and developing kind of with them and helping them through that. So the coaching piece for us isn't like this standalone service, it's really all three pillars of what we do, are supported through some sort of coaching element. So we've got our sort of strategic growth and development pillar, we have our operations pillar, and we have our marketing pillar. Each of those, we have some clients, we do all three of those four, we have some that we do, you know, one, somebody might be in two of those, but each of them has that component of, of coaching or advising and guidance through it. So it's hard for me to say, you know, because again, we're not just strictly a coach to say it's, you know, this many sessions or whatnot, we build in the piece, it's integral to everything that we do.
Monica Pitts 22:12
Well, and I feel like everybody who I've ever worked with that is, in a coaching or mentoring relationship that I'm paying for, in my business, I work with them for quite a while, like, you know, even if it's a personal like therapist, or whatever it is, I work with them for quite a while. And then sometimes you you like, you tap out of like what you can do together. And then it's just like the universe's way of saying, hey, like, maybe it's maybe it's time to move on. And I don't think that's bad. I've taken all the lessons with me. But I, I can see that though, because like every relationship I've been in, that was coaching or mentoring was it was for a long time, like years and years, right? Because it took me that long to figure it out half the time. Well,
Kimber Zatkovich 22:55
and again, it depends on in the the nature of it. And in this business and marketing arena of coaching, you know, if you were if you're working with a business, and they're moving through growth and development, that's going there's continuous change with that. So that so coaching them through that change, you know, then you're going to hit sort of a new plateau. Right? And then now you're looking at that, and how do we move through to that next part of change? Which is why it does become something that's longer term? Yeah. Ongoing?
Monica Pitts 23:29
Yeah, I don't run the same business now that I even ran a year ago, like it's not the same company, like at all. And that's great. It doesn't mean that we don't still have the same core values or design really be a website, it just means that it's different, like it's a different thing. And it's because my non negotiables changed. And so my version of success has changed do. Exactly,
Kimber Zatkovich 23:53
exactly. And one of my favorite quotes is that change is the only constant. So truly, and as a business if you're not evil, I mean, I know the COVID term was right, you have to pivot, like, through anything. But I look at it more as you have to just you have to have a flexibility, you know, to know what you're doing because we are in a world that isn't sitting static, it is constantly changing, whether it's the technology that's changing, or the political landscape is changing, or, you know, people working from home or working in an office, everything's always in some state of flux. So really, you have to stay nimble as a business. And I think that that's where I'm that somebody who's coaching you in areas that are not what you're dealing with on a day to day basis helps you stay nimble through that through that change and helps you adapt to it.
Monica Pitts 24:49
Yeah. So next question. How do I pay a coach? What does that look like? Because I'm sure people are saying You're going, Wow, this sounds like credit, right? And I know that like for my business consultant, we just call him up when we need him. And we pay him his hourly rate, he sends us an invoice so we pay it right? And, but then like, I have my accountant who's literally like an accounting coach, in a way, it's random, we're on a retainer with that guy, it's pretty great. Because then I never feel guilty about being like, Hey, will you please figure out these 17 things? For me? I don't understand it. So which like, how does it usually work? For for coaching relationships.
Kimber Zatkovich 25:38
Um, so the way we it works for us and the way we build it in that the coaching piece. Because again, it's kind of within all of our services, we have a couple of different options or retainer is definitely one. And that's kind of our preferred, and it helps with businesses to have a little bit more control, right, from a budget standpoint. So what we can do is we talked about, you know, what, what does their budget look like? How, what are the support needs that they have, and then we sort of determined about how many hours a month you know, that they're going to need support. And it might be that we've got sort of some broader things outlined for that. But it's flexible again, right, because it might be that they're thinking, this is what they need on an ongoing basis, but all of a sudden, something pops up. So this month, we're focused on something totally different. And what we do is we just work through that, and we can adjust it as needed. But a retainer really tends to be the easiest way to go. And then those hours or that amount of time can fluctuate. If needs change, though, it may go up, it may go down. But it keeps it it keeps it open and flexible for them. So that they can just pop in, they can give us a call. And what we do is we try to set priorities and set a plan of what we're trying to do and keep them on track for their objectives. But when they're, you know, they see a shiny object over here, we will we will have a discussion about it. And we'll decide does that shiny object need to stay there? Or does that change the plan? And do we want to change the trajectory of things because that's oftentimes right how you get on the hamster wheel, and there's no forward motion, because it's chasing the shiny object all the time. So we help them you know, keep those in perspective and put them in the right proper place. And again, so the retainer piece is it, we will also do sort of if somebody is just wants to give it a try and see if it's right for them, we will do kind of a strategy bundle. And we can do it in we have a couple different increments so that if they just want to try to see if this is the right fit for them, or the right opportunity, we will we'll just do kind of like a one off. But typically, those turn into long term relationships and a retainer contract.
Monica Pitts 28:02
My so the bright shiny object thing, I have bright shiny object syndrome. And my nine year old does too, like so bad, it is intense. And so like it'll be morning and I she doesn't have a lot of time to get ready in the morning because I like to let her sleep as long as possible. The bus gets here at 705. So she will be I'll be like, okay, you don't have shoes on, your hair's not combed, your teeth aren't brushed. And you're staring off into space in the living room, like eating a muffin. Like what are we doing? And then I'm like, Go put your shoes on. And she goes upstairs and then she's like, check out this Barbies hair, and I'm like, Oh my gosh. So the other day, I was like Abilene, I need to go upstairs and put your shoes on. And while you're doing it, I need you to say to myself or say to yourself Shoes, shoes, shoes, shoes.
Kimber Zatkovich 28:58
Great tactic, you
Monica Pitts 28:59
cannot get deterred. And then once you're done with the shoes, I need you to come back to me and I'll tell you what words you're gonna say on repeat next. And so you
Kimber Zatkovich 29:10
might have to start using that I like the the thought of that, like repeat, here's your this is what we're going to repeat this month, each each day. Repeat this day for the month until we get through to the end of that that's
Kimber Zatkovich 29:23
a great, that's a great, but it's true. It's but all of us can get especially right I mean, you're an entrepreneur, I'm an entrepreneur, like I we joke all the time that we are trying to stay like just that several steps ahead of our clients and we can understand so many of their pain points because we've moved through them, right. Yeah, we're trying to like pave that path to make it easier for them. Yeah, it's which which I actually in turn things I think it helps with us to be able to really empathize and connect with them and give the guidance and coach them through that. those things because we've been there.
Monica Pitts 30:04
So, I have to ask, and nobody really likes it when I ask this question, but how much does it cost to work with a coach? Is there like a bracket? Do you know what I'm saying? Like a bracket of what somebody would expect to pay a month for, like, a coaching service? Maybe not yours? Just like coaching services in general?
Kimber Zatkovich 30:25
Um, wow, I? There may be I'm not sure. I don't know that I have a good answer for you on that. Because again, like it because we aren't strictly a, like a coaching service? Uh huh. You know, I would never, I don't think I would ever strictly put our it's such an integral part of like, our broad range of services. It's just part of what we do. That it's hard to, you know, I, I don't I'm so sorry. I don't have a good I don't have a good way to to, like put that into a bracket. i For us, it's it is it is more. We couldn't do what we do in for our clients without coaching being part of it. Yet, we're not strictly a coach. Got it?
Monica Pitts 31:15
Yes, yeah. Well, I know that from working with consultants and stuff in the past, usually, it's going to cost me someplace between 70 and $120 an hour, that's pretty normal rate range that I encounter in the Midwest. And sometimes I like who? And then I just have to remind myself that like, how much how many more hours am I going to get to bill out if these if this person, like helps me overcome this thing? You know, because pretty, it can be real, tangible, real facts
Kimber Zatkovich 31:47
it can be. And I think and again, I think when you're when you're seeking that type of service, from somebody, you can't look at it as a trading, you're not trading dollars for hours, you have to look at it in that as it's an investment in yourself and in your business. So, you know, what is that worth to you to get yourself through that sticking point, or to get yourself and see the business move forward in a meaningful way? You have to think about it as an investment in that. And not? If so, you know, it's always hard if you put it, you know, in that sort of very defined dollars for hours term, it makes it feel really daunting, unless you look at it a little bit more broadly, I think, yeah,
Monica Pitts 32:34
I do think it's tricky. It's like, that's the reason why we don't sell a lot of websites to like, restaurants, because they're like, how many hamburgers? Am I gonna have to sell the by this? website? So a lot of burgers, but, um, when you sell them to people who provide services, they're like, it would be like, Well, how many more websites? Am I going to be able to sell? Because I have a new website, right? And so then you're like, Oh, well, I only have to sell a couple to pay for it. That surely I'll get that out of it, you know, and so that's, that's always Stacy's mentality. She's like mapping in the back of her head and my right hand lady, she's like, wow, what if we even get one website every six months from this service? Will be money ahead. And we'll be smarter. And I'm like, well, that's a great way to think.
Kimber Zatkovich 33:20
Right, right. So
Monica Pitts 33:23
what kind of expectations or outcomes do you think people can experience or expect when they work with a company like yours.
Kimber Zatkovich 33:37
Um, I would say, what they should expect, whether it's somebody like us or another type of business, who's giving them any type of, you know, advising them or trying to give them some guidance, is they should feel like they've got, you know, new tools and resources to lean on. Whether that company is still part of their day to day or not, they should have, they should feel like they come out of that relationship with better tools and resources to next time, they kind of hit the pinch point, or hit one of those stuck points that they should be able to move themselves through that.
Monica Pitts 34:26
And I also feel like if they're, if they're doing the things that they're supposed to be doing, they should be realizing their version of success, at least at some level, like you should be. I feel like you should be able to feel it at some level. I'm not saying that you're going to be all the way there yet. But you should be able to recognize something even if it's just you fall asleep faster at night. But like, I It's so hard because you can't like quantify it. People be like, Oh, well, you know, if I do this x, y and z then what's the ROI and I'm like A guy ROI, right? Do I know ROI on it like,
Kimber Zatkovich 35:07
and the ROI, it could just be that, like you said, that peace of mind, it's the peace of mind, or it is the them settling in and realizing it's not having the imposter syndrome and recognizing, you know, Yep, I've got this like this, you know, I can do this, or there's a lot of it is, you know, it's there. Like you said, it's intangible, but it's a, it's a feeling, or it's grow, they grow in confidence, you know, in just knowing that, you know, I, I can do this.
Monica Pitts 35:47
And it all goes back to what you talked about initially, which is understanding what you need personally, and what you're going for professionally. So that way you can monitor that, because it's not just about money. It's about getting where you want to go. And so that and I think that that's why it's so helpful to have someone that had on the outside looking in and figure out what's going on. Well,
Kimber Zatkovich 36:11
and the interesting thing that we've done with several clients who went through our growth program is it's really funny, they're all in different industries, and all in different businesses. But the theme that come through, they're all similar concerns, and, you know, similar challenges. And though every business, you know, if you feel like you're on this like mountain all by yourself, but you're suffering and want to say suffering, you're we're facing the same challenges as the next business owner as the next business owner. And so it actually in many regards, it's nice to know, sometimes you're not in your, you know, you're running it on your own, but you're not alone. Like, everybody's facing that similar stuff. And there's ways to get through it. And there's ways to, you know, to, you know, make it through and to grow and to do what you need to do is they just need sometimes to hear that from somebody else. And that's the really kind of interesting thing to me from a coaching perspective is, it's just, it's connection connections really important. It's, it's important to know, and to hear it from somebody and not have to prop yourself up, right not have to be your own cheerleader all the time. So it's nice to get that support and to be cheered on by by someone else to say you're doing the right things you're doing. Okay.
Monica Pitts 37:37
You're like giving them a jumpstart, like, Hey, you don't have to go through it all the hard way. I already did that helped you out to give you the crash course on how not to do it
Kimber Zatkovich 37:50
or hard? Exactly. Exactly.
Monica Pitts 37:54
So my last question for you would be like if somebody is considering hiring a company like yours, or hiring a coach, are there suggestions about where they might go to find them? That that you know, of the internet?
Kimber Zatkovich 38:15
Yeah, I mean, I think that there are, I am sure, again, right. So there are a lot of coaching programs that are offered certifications. And so if they are very specifically looking for a coaching type service, specifically, you can do a search on certified coaches, certified business coaches, and you will, there'll be kind of, I'm sure a wealth of folks who will pop up there. But I think what I would say is just for folks to understand, you know, what is it? You know, try to understand, you know, what, where do they what are they really looking for? And what type of support do they need, you know, and if they need it in a very specific arena, then you might want to be looking for a coach in that specific arena. And again, like in our case, we offer it on a much more sort of broad and holistic approach to their business. And I'm not, I don't know that there's a category in Google that says Here are people supporting your broad holistic approach to business. And we found that it's kind of a little bit of a unique niche that be served, and we haven't found a lot of folks, at least in our area who are doing that. But and that's just because we have such a, like a broad range of what we cover. But I and I know that there are certified, you know, business coaches, but I think a lot of those are going to focus, you know, more in very specific targeted arenas, as opposed to a more like broad approach that we take. Yeah,
Monica Pitts 39:49
I do think that's really smart though. I like even if you just search for coach, there are marketing coach certification program. A lot of them have a directory on their website like that. I just boom, light bulb went on there. But then to I really understand what you're saying as well, because I've had people that come in, and they're like, We have to get a new website. And I'm like, Nope, no, a website is not going to fix what's wrong right now friend, like, you guys have a way deeper challenge, and I can build you a website. But you, you have to solve that challenge to be able to work as a business. And that's not something that I do. And so they need a human like you to help them look at it from like, the operations standpoint, or whatever, because it's like, they're just not, they don't even know what problem they're trying to solve. So I guess that would be like, to your point, you have to know what problem you're trying to solve. And I find that when people are extremely, like when they're in emotional like state, and they're like, really agitated about this thing they're going through, they'll get emotionally attached to this solution. And their solution might be website, like, like, that's the one that I see, right? Because that's what we do for people. But that's not going to fix it. Right? So instead, you know, I guess, if you're really, really agitated, maybe just take a step back and start doing some journaling, or some mapping or whatever it is that you can do that will open up your mind and allow you to see all those pieces. Because I think that when you come into a coaching relationship, you don't have to have the solution. You just have to know where their problem is.
Kimber Zatkovich 41:35
Right? Well, and even at that, you may think you know what the problem is, but you don't know what you don't know. Yeah, and the coach oftentimes is going to help you uncover, you know, something that you really didn't see that was right there in front of you. And that's part of what the beauty is of those that relationship and digging in and having you know, somebody else from the outside, be able to ask the right questions to get at some things that you might not have even seen were roadblocks for you.
Monica Pitts 42:09
Okay, this has been awesome. I'm sold. So I'm sure everybody else's to everybody wants to have somebody in their corner or somebody that can help them see outside their silos so they don't feel like they're hanging out on an island all by themselves. And I'm really glad that you came on today to help people understand and hear that there are humans out there who are completely willing to be your business therapist. And help you strategize ways to get through it. So if they feel like you're the right human, or your company is the right group of humans, to take them through this process, right, they contact you.
Kimber Zatkovich 42:53
They can absolutely go to our website, which is custom ideation.com. And there is a form on there, they can fill out phone numbers on there, give us a call, they can feel free to reach out, phone, email, all the all the good things, and you'll find all that contact information on our website. Feel free to check us out on social too. And everything's under customization.com or customization sorry. So we'd love to we'd love to chat with some some folks and help them through truly I have an incredible team. We're all women, women owns women team, small but mighty team, but we love what we do. And we love helping people though and helping businesses grow. So we'd love to chat with with anyone who was interested. And I cannot thank you enough for having us on. It was lovely. Well,
Monica Pitts 43:48
thank you so much for joining us. And everybody else hope you take away a thing or two from this awesome conversation, even if it's just that you're not alone, and other people face the same challenges that you do every day. So don't give up. Because there's always another path forward. So until next time, just know that you're loved, and go forth and market with purpose, to get a copy of the show notes, and all those links that we just heard from our guests, head on over to May create.com and ayecreat.com. And of course, I have to tell you the things that all podcasters are supposed to tell you at the end of your episodes. Like if you thought this was awesome, you could subscribe. And then I would like get to tell you when I have new stuff for you to learn and new episodes and new people to meet new stories to tell. And of course, I would really love it if you left your review. So head on over to May create.com for those show notes, ma YECR ea t.com Or maybe even contact my team about building that next website. We can do it for you. And we even have our better than DIY website program that teaches you to plan and build your own website. So head on over to May create.com ma yecreat.com. I'll meet you over there.
Transcribed by https://otter.ai
