Testimonials are marketing treasure, they're something every marketer needs to have in their toolkit to pull out and use when you need someone else to talk about you. It stinks when you're constantly running around just talking about yourself — it sounds like you're selling, right? But when someone else talks about you, it means so much more. Their words can do so much for you: they help connect you to people who don't know you.
In this episode, I go over how we get the most out of testimonials by sharing the exact system we use to develop questions to get ideal testimonials for our clients and for ourselves. I’ll also share some of the reasoning behind our process so you can understand why it helps to ask the questions the way we do.
For a nicely formatted blog post covering this podcast, check out our website: https://mayecreate.com/blog/our-system-for-getting-amazing-testimonials/
When I interviewed Kimberly O’Donnell with Network for Good I thought I’d learn all about donor management software. But you know what? I learned...
It’s the biggest change Facebook has made to a core functionality in a really long time, but we don’t need to panic yet. These...
If you have a blog, you know how much time you invest and that it can be a lot of work. You probably also...
